In no particular order.
Lisa Eldridge - A professional makeup artist whose worked with celebs like Kate Winslet, Keira Knightley, and Rosie Huntington-Whiteley. She's the creative director for Lancôme and she used to be the creative director for Boots No7. She has a book out called Face Paint: The Story of Makeup. Plus, her voice is soothing AF.
Kimberly Clark - Her Anti-Haul videos are everything and encourage you to save money. Too many channels focus on what's trendy and what you should buy. Kimberly puts things in perspective and reminds you that regular people don't need to buy that much makeup!
KathleenLights - She always seems sweet, quirky, and personable. She features a lot of drugstore and "afforable" products on her channel. She does great lip swatch videos. Her tutorials are easy to follow, although she leans toward more warm toned looks (which could be a good or bad thing depending on your own skintone). She's also known for her collaborations with ColourPop.
Stephanie Nicole - She gained a lot of subscribers from her Kylie Lip Kit Take 2 video, which she did a lot of research for, and her Jeffree Star takedown where she (re)exposed his racism and sexism. Her reviews are extremely detailed, informative, and honest. She does a liquid lipstick series where she reviews different brands. Major drawback is her defense of Lime Crime. And you could probably skip her tutorials.
Karima McKimmie - If you're into a more "natural" looking base, then watch Karima's videos. She has great technique. She's well-spoken. She's from Australia. She has ~olive undertones~ She features a lot of high-end makeup and skincare on her channel like Tom Ford, Chanel, and Sunday Riley.
Jackie Aina - Jackie is hilarious and she puts out great, well-thought-out videos. She does a lot of parodies and she's not afraid to call out dumb beauty trends. She has great makeup tips for WOC.
Kaushal Beauty - Based in the UK, Kaushal is one of the more popular South Asian beauty gurus.
Claire Marshall - Super creative, thoughtful, and great quality videos. Claire is probably one of the ~coolest~ beauty gurus out there. She doesn't post that much anymore, but when she does, her videos are always flawless.
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Beauty post!
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Lisa Eldridge - A professional makeup artist whose worked with celebs like Kate Winslet, Keira Knightley, and Rosie Huntington-Whiteley. She's the creative director for Lancôme and she used to be the creative director for Boots No7. She has a book out called Face Paint: The Story of Makeup. Plus, her voice is soothing AF.
Kimberly Clark - Her Anti-Haul videos are everything and encourage you to save money. Too many channels focus on what's trendy and what you should buy. Kimberly puts things in perspective and reminds you that regular people don't need to buy that much makeup!
KathleenLights - She always seems sweet, quirky, and personable. She features a lot of drugstore and "afforable" products on her channel. She does great lip swatch videos. Her tutorials are easy to follow, although she leans toward more warm toned looks (which could be a good or bad thing depending on your own skintone). She's also known for her collaborations with ColourPop.
Stephanie Nicole - She gained a lot of subscribers from her Kylie Lip Kit Take 2 video, which she did a lot of research for, and her Jeffree Star takedown where she (re)exposed his racism and sexism. Her reviews are extremely detailed, informative, and honest. She does a liquid lipstick series where she reviews different brands. Major drawback is her defense of Lime Crime. And you could probably skip her tutorials.
Karima McKimmie - If you're into a more "natural" looking base, then watch Karima's videos. She has great technique. She's well-spoken. She's from Australia. She has ~olive undertones~ She features a lot of high-end makeup and skincare on her channel like Tom Ford, Chanel, and Sunday Riley.
Jackie Aina - Jackie is hilarious and she puts out great, well-thought-out videos. She does a lot of parodies and she's not afraid to call out dumb beauty trends. She has great makeup tips for WOC.
Kaushal Beauty - Based in the UK, Kaushal is one of the more popular South Asian beauty gurus.
Claire Marshall - Super creative, thoughtful, and great quality videos. Claire is probably one of the ~coolest~ beauty gurus out there. She doesn't post that much anymore, but when she does, her videos are always flawless.
Source: 123456789
Beauty post!
